Why does fashion insist on infantilising women?

Fashion magazines and websites have a worrying propensity to show us women who have been moulded into the image of a child. Catwalk models with child-like proportions are nothing new, but childish trends are leaking into high street fashion too. The fashion industry seems in a rush to keep us in a perpetual teenage state (in mind if not in body) for as long as possible, probably so we will continue to lust after and take part in the under-20 worshipping industry centred around what is cool, young and new. Clothes and props and attitudes reflect irresponsiblisity, coquettishness, innocence. We do not see strength, defiance, womanliness. We want big eyes and surprised faces and pretty dresses and baby pinks and ironic tomboys in childish dungarees. We want make up in primary colours and in  packaging that looks like candy. Cases in point: what’s wrong with these images? Or is there nothing wrong? beautiful-skinny-fashion-models-12

These images are selling us a reality which many of us will only fail to adhere to. It is not often practical in real life to be super skinny, wear oversized cutesy clothes and walk around with an air of “I’m super hot cuz im ironically channelling my four year old self”. Maybe they reflect the general mood of today’s 20-somethings who never want to grow up. But if this is all we have to look up to and desire, then when will we ever leave adolescence?

I looked at a few pages of some ASOS magazines, from a while ago, and looked at words used to describe trends and clothing; words used to make us want things. Phrases such as “keep it girlie”, “accessorize in sweetie shades” and just general synonyms for ‘cute’ were used in conjunction with different looks. The magazine is indirectly suggesting that we should covet these qualities, whether it means to or not.

And, you better believe it’s not just the fashion industry doing this. Advertisers too want to appeal to the child in us to get us to buy, but in the process are they damaging our perceptions of who we are as women? Do we want this shit, or are they making us think we want it? IDK

But then again…everything’s a phase, right? Maybe in 5 years we’ll have left this stuff behind…what do you think?


7 thoughts on “Why does fashion insist on infantilising women?

  1. This is very interesting, You’re a very skilled blogger. I have joined your feed and look forward to seeking more of your great post. Also, I’ve shared your web site in my social networks!

  2. Hi, I think your blog might be having browser compatibility issues. When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s